

iBN Sports – Game Day Partner Program
Being successful in the market today takes teamwork every step of the way – from product development to marketing and sales. That means taking full advantage of the expertise, contacts, best practices, sales experience, and technology know-how of a dynamic community. And that’s what the iBN Sports Game Day Program is all about.
About the Game Day Partner Program
The iBN Sports Game Day Partner Program provides a framework designed to attract and serve our various partner constituencies from around the world. It does so in a consistent fashion for all Services, Products, and Technologies, and for all Partner Types around the globe while still providing the flexibility required to support each unique partner relationship.
iBN Sports wants our Partners to share in the rapid growth opportunities we see before us. We look to our partners to help us create demand and drive value for our customers, leveraging iBN’s entire portfolio of offerings. Our objective is to have a healthy, profitable Partner program that adds value for iBN Sports and our customers, and is well rewarded for that focus.
The Game Day Partner Program will drive efficiency and simplicity in all aspects of doing business with iBN Sports. We want to speed your go-to-market activities with new offerings and programs. We want to increase your marketing reach while decreasing your marketing cost. And of course, we want to increase the revenue and rewards you realize from doing business with iBN Sports.



Program Benefits
Participation in the Game Day Partner Program is a true partnership. That means we recognize and value the commitment you make to iBN and reward you by increasing our investments in the offerings that benefit your company, as your level of commitment grows.
This program offers a range of benefits designed to support and expand business for all Channel Partners. In addition to becoming part of a dynamic, collaborative team, partners gain access to offerings that speed development and increase revenues. These offerings include:
Technology
Learn about iBN Sports latest initiatives, products, and services and have access to products discounts on software and services. Technical Support Resources Find the answers needed to get your work done through the combination of online technical resources and other support options.Education and Training
Build your skills in various areas and harness the branding power of iBN Sports highly respected certification programs.Marketing Tools
Access extensive marketing resources as well as directory listings to promote your products and services.Incentives
Take advantage of extra discounts on iBN products and services, financial incentives and rewards for partner participation, and programs designed to benefit your customers. These incentives vary by partner type and geographical location.Sales Engagement & Joint Meetings
Connect with other Channel Partners and the iBN Sports sales force to expand your sales reach.Open Communication
iBN Sports will distribute information and conduct partner advisory board functions through state of the art video conferencing capabilities.

Partner Types
Within the Program, benefit levels vary based on each partner’s business focus and personnel training commitment to iBN Sports. Benefits include co-marketing and sales support, sales tools, special promotions, and Web based training.
The following are common definitions of partner types and names may vary by region and partner type names are subject to change.
Referral Agent
A partner that primarily provided the lead to iBN Sports directly for a revenue opportunity. A registered Referral Agent is not required to sign a contract with iBN Sports or attend certification classes.National Agent
Delivers first level of demonstrations to sponsors and advertising opportunities. Partner certification classes are required and a National Agent contract is required to represent iBN Sports offerings.National VAR
A full service integrator that manages the account activity from prospect introduction, demonstration, quotation, ROI, close, support, and account receivable management A minimum annual sales volume is required and Partner certification required.OEM
Embeds or bundles iBN Sports technology in systems and solutions developed by the OEM to create offerings with substantially different functional characteristics. OEMs maintain their own sales force, marketing, services, and distribute their offering using their own label and brand as the primary provider.
Join Now
Share in iBN Sports as they transform an industry with leading technologies into business solutions that give customers the greatest edge in the marketplace. We understand the importance of partners as they bring us and our customers’ significant value through vertical sports expertise, as well as local and regional market intelligence.
In return, we provide the tools and offerings focused on one goal: to make partners more successful and profitable. We want these long-term relationships to help our Game Day Partners build a successful business.
Contact mconley@ibnsports.com to inquire about the application and interview process to get started on the path to success. Join the other forward thinking companies in our industry that enjoy the rapid growth opportunities with iBN Sports Game Day Partner Programs.